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THE OUTLIER

Reach Africa's most data-savvy audience

10,000
readers per week
+45%
open rate per issue
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Published Fridays

Trusted & referenced by 70+ publishers, businesses and research orgs. 800+ charts in Our World in Charts including ...

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Who reads The Outlier?

More than 60% of readers work with data in their jobs—analysts, product managers, journalists, researchers and policy makers.

Focused & professional

Readers value clarity, credible sources and reusable charts for their own work.

SA-led, Africa-wide

Strong South Africa base with growing continental reach across business & civil society.

Engaged audience

100+ actions; consistent open rates; highly engaged.

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Appears immediately below the brief introduction and the primary newsletter article

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Optional preface: "Brought to you by" [advertiser name]

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Included in a minimum of three consecutive newsletters sent to all +10,000 subscribers

Sponsored chart

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We produce a chart using your data or relevant sourced data

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Designed in The Outlier style, with your logo and brand colours where appropriate

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Published in the newsletter and in the Our World in Charts collection

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